OKURA ELEVATES LUXURY OFFERINGS WITH DESIGNER EXPERIENCE

Amsterdam, September 11, 2024Hotel Okura Amsterdam takes luxury to new heights with the introduction of the Designer Experience. This exclusive and unique experience allows guests to design their own personalized clutch under the guidance of design expert Liesbet Verstraeten from the renowned design studio Studio Cuoio. High quality and exquisite craftsmanship is what unites the parties.


The Designer Experience combines an unforgettable creative journey with the luxury and comfort of the five-star hotel and the inspiration of vibrant Amsterdam. Fashion icon Flavia Millen was the first to experience this offering. The program of the Designer Experience is fully tailored to the guest’s preferences and focuses on gathering inspiration to design the clutch.

The program includes the following components:


Inspirational Activities:  Guests have a broad selection of activities, both inside and outside the hotel, to gather inspiration or to relax and reflect on the initial steps of the design process.


Designing with Finesse: The story behind the clutch unfolds during a creative session led by Liesbet Verstraeten. This session seamlessly combines craftsmanship with artistic expression.


Five-Star Stay: During the Designer Experience, guests stay in spacious Signature Suites with city views. They are immersed in luxury and experience heartfelt Japanese hospitality, omotenashi.


Memory Book: The guest receives a booklet with an impression of the day and the design choices made. A memento to cherish until the next occasion—a follow-up session or the reception of the clutch itself.


The Masterpiece: After an unforgettable experience, the guest receives the exclusive handmade clutch, the masterpiece. This co-creation is a perfect fusion of personal style and pure craftsmanship.

Liesbet Verstraeten, design expert at Studio Cuoio, states: “It is incredibly special to develop this creative journey together with Hotel Okura Amsterdam. We have found a kindred spirit in our appreciation for craftsmanship and dedication to excellence. For the exclusive Designer Experience, we leverage each other’s talents and strengths. Designing alongside the guest in the setting of the hotel and Amsterdam completes the experience.”


“At Hotel Okura Amsterdam, we spare no effort in providing our guests with unparalleled experiences”, says Femke Weller, Deputy General Manager at Hotel Okura Amsterdam. “The Designer Experience brings together luxury, creativity, and personal expression. We are excited to introduce this unique offering to our guests. It is luxury at the highest level, giving guests the exclusive opportunity to create a custom design alongside design expert Liesbet, whose talent we deeply admire.”

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